All work/Internal Tool2025

Competitor Intelligence

29 competitors, deep-researched, dashboarded, and turned into battle cards.

Client
Print & mail · confidential
Year
2025
Type
Internal Tool
Overview

Sales reps used to walk into competitive deals with whatever they'd half-remembered from the last QBR. Competitor Intelligence stores 29 competitor profiles, runs Claude-powered deep research with web search, and turns the output into dashboards, side-by-side comparisons, and printable battle cards.

Stack
Node.jsExpressSQLiteAnthropic ClaudeWeb SearchPM2
What it does

The shortlist.

  • 0129 competitor profiles, the client included as baseline
  • 02Live charts: threat distribution, compliance heatmap, vertical coverage, vulnerability flags
  • 03Battle-card builder: pick 1–6 competitors, export print-ready PDF
  • 04Snapshotted profile history with visual diff between versions
  • 05Sales-team deal notes per competitor
  • 06Compare view for 2–4 competitors side-by-side
Inside the system

Capabilities, in plain language.

01

Deep research

Claude + web search populates leadership, products, customers, recent news, compliance certifications, SWOT, and a counter-positioning section per competitor.

02

Dashboards

Threat distribution, compliance heatmap, vertical coverage, vulnerability flags, scale bubble chart, refreshed as profiles change.

03

Battle cards

Pick 1–6 competitors and generate a print-ready PDF that reps actually use on the floor.

Next case studySales Intel

Daily outreach intelligence for credit-union and community-bank sales reps.

Take the meeting

Let's build something
stupidly good.

Bring us the messiest part of your operation. The thing you've been avoiding because the spreadsheet still kind of works. We build the replacement.